I've been asked by Americans many times whether if Europe is as fashionable as it is usually seen by the rest of the world. The answer is without a doubt: no. Out our continent's fashion capitals, people still have a lot to learn about how to dress, and most importantly, how not to never, ever dress! Scotland is probably the least fashionable country in Europe. People go to Primark in masses and actually consider it to be stylish. In Glasgow, one may enter a club wearing trainers without a problem. Seeing someone wearing a nice, elegant dress is a once-in-a-month event, if you live in the city center.
Now it is true, that going to cities like Paris, Milan or Barcelona may make you think that Europeans are devoted to style, skinniness and luxury, but this is just a small part of the continent. Other peoples, such as the Brazilians, are known to be very fashionable, with any kind of clothes, from cheap swimsuits to expensive handbags. They have many emerging, interesting designers like the much-beloved-by-the-Japanese Alexandre Herchcovitch.
The world is globalizing, and so is the fashion industry.
